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FOR IMMEDIATE RELEASE

4-Step Recipe ‘Food for Thought’ for Local Businesses

ABBOTSFORD, BC (May 14, 2010) – Businesses following a 4 step recipe are noticing a difference in terms of profitability, performance and people. Results keep customers coming back for more. 

Food for Thought, a collaborative community project, is cooking up cultural harmony. It makes perfect sense given the foundation of Abbotsford’s economy is food production and processing, which offers an incredible assortment of quality ingredients to satisfy exotic tastes, healthy lifestyles and celebrations of cultural and ethnic diversity. Here’s the secret recipe.

1. Attend a FREE 3-hour workshop entitled “Cultivating a High Performance Culture in Business”. This interactive and fast paced event is full of new perspectives that naturally impact Profitability, Performance and your People.
2. Tell the story of your business using digital media in a way that attracts new customers and builds employee & customer loyalty at home and abroad. Do it yourself with the Food for Thought digital media toolkit or hire a professional.  Either way – just get YOUR story told.
3. Showcase your food-related business or the welcoming and inclusive workplace you have successfully cultivated by entering your short film in the Food for Thought Film Festival. The Film Festival will debut at Eat! Fraser Valley September 16-19^th. This high profile event is expected to draw 14,000 visitors to Abbotsford’s Tradex.
4. Register NOW by contacting Tana Plewes at 1-888-824-1460 or send an email with “Food for Thought” in the subject line to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . The next workshops will be offered on May 25^th and 26^th. Advanced registration is required.

When it comes to community involvement Food for Thought has broken the mold. Combine the fresh perspective of youth with high value agriculture. Add four unique skill building workshops for businesses, digital storytelling training and sprinkle with an entrepreneurial approach. Pour this magical mixture into film canisters and turnout at a public event that attracts 14,000 visitors. The result? A rare delicacy that positively impacts Profitability, Performance and People.

Each and every local business is invited to leverage Food for Thought to create a brighter future for your company.  Let’s show the world that Abbotsford has all the ingredients needed (literally) to cook up cultural harmony.

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For more information about this release contact Tana Plewes at (604) 824-1460 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 

Additional story enhancements also available:

• Photos of Youth Entrepreneurship Bootcamp
• Photos taken at Cultivating a High Performance Culture in Business
• List of 21 signatories to the Community Charter
• Testimonials from satisfied businesses.