Possibility.ca

Held bi-weekly in Abbotsford and Chilliwack, this half-day workshop will help you get started learning about your business idea and how it sits within the context of the industry at large, your competitors and end-users.

Topics covered include:

• Primary and secondary research: what they are and how you start
• Peer research
• Competitor analysis and chart
• Questions to answer in your competitor research
• Sample questions to ask in your peer and customer research
• SWOT analysis and chart
• How to summarize your research

Workbook is included.